Alex Smith

Hi there! Welcome back to RoleCall; a newsletter for founders, early-stage operators, and tech leaders looking to hire the right people at the right time. Today we’re breaking down a critical startup role: the first marketer in a B2B SaaS company. We’ll look into why it matters, when to hire, what to look for, and how to get it right.

Discover the rise of GTM Engineers—technical operators who sit at the intersection of sales, growth, and automation. Learn when to hire one, what great looks like, and how they can accelerate your go-to-market motion.

Exhausted your personal network? 5 ways you can build a diverse candidate pipeline using LinkedIn.

Strategic executive hiring can make or break a startup's growth phase.

The best executive recruiter is one who works to understand your organization, your teams, your business goals, and any translatable experience.